As LLMs become the go-to for quick answers, fewer people are posting questions on forums or social media. This shift could make online searches less fruitful in the future, with fewer discussions and solutions available publicly. Imagine troubleshooting a tech issue and finding nothing online because everyone else asked an LLM instead. You do the same, but the LLM only knows the manual, offering no further help. Stuck, you contact tech support, wait weeks for a reply, and the cycle continues—no new training data for LLMs or new pages for search engines to index. Could this lead to a future where both search results and LLMs are less effective?
LLMs don’t “search”. They essentially provide weighted parrot-answers based on what they’ve seen elsewhere.
If you tell an LLM that the sky is red, they will tell you the sky is red. If you tell them your eyes are the colour of the sky, they will repeat that your eyes are red. LLMs aren’t capable of checking if something is true.
Theyre just really fast parrots with a big vocabulary. And every time they squawk, it burns a tree.