Half agree. Even if many of them are just money-hungry, there is still a ton of non-fiscal value in making it clear that queerness is not a shameful anomaly and can instead be a point of both strength and pride. Lots of kids out there are stuck in families that want them to believe the exact opposite, when they genuinely need to know that the world has more to offer than just that.

I don’t appreciate companies trying to capitalize on this, but as a friend and sibling to many queer folk (and as well as being a bit fruity myself, even if not fully this or that), I think this visibility is currently very necessary and possibly even life saving for some severely stuck folks. Even if the motivation is obviously crook, I can get behind giving those people the inspiration they need to accept and understand themselves in spite of those who would rather see them hating themselves or worse.