It’s pronounced however the fuck you want to pronounce it.

I like to pronounce it “jif” because gin, gentle, Germany, gypsy. Others like to pronounce it “gif” because gift, good, game, girl.

Don’t pull any bullshit reasons like “it’s not pronounced jraphics”, because if that argument holds any water, JPEG is jay-feg, scuba is scuh-ba, and laser is lah-seer.

The creator calls it “jif” and wants others to call it “jif”. I don’t give a shit; if some people want to call it “gif”, that’s up to them and I’m not stopping them. English is not a prescriptive language; pronunciations will always differ according to origins and regions and accents and generations. I will not misunderstand you if you pronounce it “gif”, and you will not misunderstand me if I say “jif”.

Yeah, that’s what I said. Gif.