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Strictly speaking, they’re leveraging free users to increase the number of domains they have under their DNS service. This gives them a larger end-user reach, as it in turn makes ISPs hit their DNS servers more frequently. The increased usage better positions them to lead peering agreement discussions with ISPs. More peering agreements leads to overall cheaper bandwidth for their CDN and faster responses, which they can use as a selling point for their enterprise clients. The benefits are pretty universal, so is actually a good thing for everyone all around… that is unless you’re trying to become a competitor and get your own peering agreement setup, as it’d be quite a bit harder for you to acquire customers at the same scale/pace.
It’s not even that.
By and large, most industry standard softwares are only available on Windows and macOS. Take word processing for example. It doesn’t matter if there are open source alternatives that gets it 95% of the way there. Companies by and large would not want to run the risk of that last 5% (1%, 0.01% doesn’t matter) creating a situation where there’s misunderstanding with another business entity. Companies will by and large continue to purchase and expect their employees to use these standard softwares. People will by and large continue to train themselves to use these softwares so they have employable skills so they can put food on the table.
No one cares about how easy or hard it is to install something. IT (or local brick and mortar computer retailer) takes care of all that. Whether or not it is compatible with consistently making money / putting food on the table is way more important.
Until we have Microsoft Office for Linux; Adobe Creative Suite for Linux; Autodeks AutoCAD for Linux; etc etc. not even the janky “Microsoft Office for Mac” little cousin implementation but proper actual first party for Linux releases, it is unlikely we’ll see competitive level of Linux desktop adoption.