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It’s great! I’d put it up there with other weird children’s lit like The Stinky Cheese Man and Strega Nona.
IIRC DreamWorks originally tried adapting the book directly but it didn’t really work so they kept some concepts and redid the entire story. Early designs of movie Shrek looked a lot closer to book Shrek.
It has an email address for people to send in pictures… I wonder if they did anything with them.