Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
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Some of the most unruly people I’ve ever known are women. I think women just emphasize better and with media from a connection to those who are in or made the media.