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It’s not marketing, just colour theory. The same idea has been used by painters for ages.
It is when you use cova cola instead of, lolipop, santa, flag, flower or some other red object.
Any of my family members of the last 500 generations would be as awestruck as I am when they zoomed in to check if you’re lying. Unadulteratedly and humbly: WOW.