Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
I’m so hoping Microsoft eats some of the cost of this and makes it a reasonable price. Think of the awesomeness of $600-700 handheld console that can be much more easily modded than the switch 2.
I would love for that to be the case as well… but it wouldn’t make any sense for MSFT to do the first part, and I strongly suspect they do not have the finances to do the second part.
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.
The reason I have no idea what the pricing will be… is that well, GPU prices are nonsense that stick nowhere near MSRP, we got tariffs, we got all game prices getting jacked up, we got massive layoffs at MSFT, they are hurting for money…
And unless this handheld significantly outperforms other existing handhelds… I just don’t think many would buy it at basically any price…
But I also think MSFT is delusional about that, and I don’t think they have the depth of coin in their pockets to try to do a loss leader approach, and I think they’re more likely to just price it the same way cars and houses and rent are ludicrously overpriced, a price based more on ‘we need to pay our debts’ than on ‘how do we have a sensible long term strategy in this market’.
That’s not correct. The Legion S is sold with both the Z2 Go chips and Z1 Extreme. The Z2 Go is similar in performance to the Steam Deck and the Z1E is much faster.
Yeah. But the ROG Ally X just got a price increase so it’s $100 more now than what I quoted in the first comment. And that’s for the 1TB version with the 2TB version costing $1000. This handheld will have less RAM and an new chip with unknown benchmarks? That’s gonna be a hard sell in markets constantly under threat from tariffs. Especially with other handhelds now available at cheaper price points. I’m not sure how much more they can sell this thing for and actually get people who already have a handheld to buy it (or entice people who have held off this long to buy it). Most people looking for a handheld are looking at buying a switch or a steam deck. The things they have going for them is mostly that they’re available for purchase in stores and Lenovo’s steam os variant is gonna be out in the wild and available by the time this thing hits shelves.
Don’t worry it’s going to launch with silksong. Don’t really know what’s the point of releasing a game along a cross-platform console but I guess the publicity is good.
I genuinely have no idea what either a cost-to-produce estimate would be, or what the fuck MSFT thinks their strategy is here.
I am flummoxed.
It basically uses the next version of the same kind of chips that are in the ROG Ally and ROG Ally X… no one has any idea what the actual performance of this thing will be, I’m seeing barely educated guess at … roughly 25% more powerful, basically?
All the other specs seem identical or near identical.
Then you’ve also got the insane tariff situation and MSFT being both based in the US, and I think they still have their largest share of Xbox users in the US, but I’m not sure.
I guess I also wonder if they will pretend this thing is a console when it comes to software mods, and just lock down the bootloader and brick itself if you try to install linux on it.
Because… if you can just flash like Bazzite or SteamOS onto it… you get a roughly 15% game performance boost.
And then at that point MSFT will just have basically developed a product that non morons will use effectively as a competitor’s platform, mainly in the Steam gaming ecosystem… not MSFTs.
Oh dear god it is apparently serious.
https://news.xbox.com/en-us/2025/06/08/xbox-handheld-rog-ally-x-games-showcase/
Any guesses for MSRP?
$1200 for the X variant?
$600?
Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
I’m so hoping Microsoft eats some of the cost of this and makes it a reasonable price. Think of the awesomeness of $600-700 handheld console that can be much more easily modded than the switch 2.
I would love for that to be the case as well… but it wouldn’t make any sense for MSFT to do the first part, and I strongly suspect they do not have the finances to do the second part.
They used to lower the price of Xboxes/?Xbeexes? lower than actual profit margins because they could get more in game sales.
I think the finances are no longer there though to do that but I think it would inspire people to get the game pass more if they did.
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.
I appreciate the info and analysis!
The reason I have no idea what the pricing will be… is that well, GPU prices are nonsense that stick nowhere near MSRP, we got tariffs, we got all game prices getting jacked up, we got massive layoffs at MSFT, they are hurting for money…
And unless this handheld significantly outperforms other existing handhelds… I just don’t think many would buy it at basically any price…
But I also think MSFT is delusional about that, and I don’t think they have the depth of coin in their pockets to try to do a loss leader approach, and I think they’re more likely to just price it the same way cars and houses and rent are ludicrously overpriced, a price based more on ‘we need to pay our debts’ than on ‘how do we have a sensible long term strategy in this market’.
To be fair, the Legion S uses the Z2 Go chip, which is basically same benchmarks as a Z1 Extreme. If this uses the Z2, that’s gonna be faster.
That’s not correct. The Legion S is sold with both the Z2 Go chips and Z1 Extreme. The Z2 Go is similar in performance to the Steam Deck and the Z1E is much faster.
Yeah. But the ROG Ally X just got a price increase so it’s $100 more now than what I quoted in the first comment. And that’s for the 1TB version with the 2TB version costing $1000. This handheld will have less RAM and an new chip with unknown benchmarks? That’s gonna be a hard sell in markets constantly under threat from tariffs. Especially with other handhelds now available at cheaper price points. I’m not sure how much more they can sell this thing for and actually get people who already have a handheld to buy it (or entice people who have held off this long to buy it). Most people looking for a handheld are looking at buying a switch or a steam deck. The things they have going for them is mostly that they’re available for purchase in stores and Lenovo’s steam os variant is gonna be out in the wild and available by the time this thing hits shelves.
Who the fuck announces a product on a Sunday? They must not have much hope this will sell…
Today was the xbox showcase
Right? Xbox showcase is always on a Sunday. Even when E3 was a thing.
Man, when people hate on something, they really turn off all logical parts of their brain, or at least the critical thinking part.
Don’t worry it’s going to launch with silksong. Don’t really know what’s the point of releasing a game along a cross-platform console but I guess the publicity is good.
1200? They never expected to make a profit but they’re in too deep to turn back now.
I genuinely have no idea what either a cost-to-produce estimate would be, or what the fuck MSFT thinks their strategy is here.
I am flummoxed.
It basically uses the next version of the same kind of chips that are in the ROG Ally and ROG Ally X… no one has any idea what the actual performance of this thing will be, I’m seeing barely educated guess at … roughly 25% more powerful, basically?
All the other specs seem identical or near identical.
Then you’ve also got the insane tariff situation and MSFT being both based in the US, and I think they still have their largest share of Xbox users in the US, but I’m not sure.
I guess I also wonder if they will pretend this thing is a console when it comes to software mods, and just lock down the bootloader and brick itself if you try to install linux on it.
Because… if you can just flash like Bazzite or SteamOS onto it… you get a roughly 15% game performance boost.
And then at that point MSFT will just have basically developed a product that non morons will use effectively as a competitor’s platform, mainly in the Steam gaming ecosystem… not MSFTs.
I have a lot of questions about all of this.